About Kwabena Ayim:
On today's episode, I have the rare opportunity to sit down with Kwabz Ayim who is the Co-Founder and COO of Mixtape Madness, one of the biggest platforms in the UK music scene.
Over the last 10 years, leveraging data and technology, coupled with deep expertise in music and marketing his team who are mainly in their early 20's have successfully gone from mixtapes to a platform for underground music artists allowing them to go mainstream building strategic partnerships with brands such as Spotify, Capital Xtra, Tech Hub, and Caroline International.
Kwabs has worked with the Youth Violence Commission and YouTube to help address youth violence and is a winner of the Spirit of London Award whilst voluntarily working for Haringey Young People Empowered.
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How a business needs to keep on experimenting and reinventing
Drill music and the house of parliament
The criminal justice/probation system and how it set people up to fail with stringent conditions and Criminal Behaviour Order (CBO).
The importance of building great relationships
Leadership and empowering your team
Leveraging debt instead of giving away equity as a business
Working part-time on MM and switching between roles
Bringing through the next generation of artist
Educating artists on looking after their money and the lifecycle of music
Why metrics like 1 million subscribers are not as important
Marriage and Parenthood
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CONNECT WITH GUEST
Twitter - https://twitter.com/UncleKwabz
Follow Mixtape Madness
Website - https://www.mixtapemadness.com/
Youtube - https://www.youtube.com/user/madaboutmixtapes
IG - https://www.instagram.com/mixtapemadness/
Twitter - https://twitter.com/mixtapemadness
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