Sitting in the Space Between Knowing and Not Knowing

Good Morning Reader,

As an entrepreneur, you are constantly reminded of how much you don’t know.

No matter how experienced, how skilled, or how accomplished you are, there is always something missing—something you haven’t mastered, something you know you need but have no idea how to implement. And the thing about running a business, leading a team, or even just navigating life is that your inadequacy is constantly on display.

When Doubt Took Over the Room

I was having a conversation recently about my business—about where it is now and where I want it to be. And by the time the conversation ended, I didn’t move. I just sat there, blinds drawn, lights off, sitting in the dark for 30 minutes.

WHY?

Because everything we had spoken about were things I already knew I wanted. Yet, I had no idea how to do them.

And in that moment, doubt had a front-row seat.

• Do I really have the time to learn this?
• Do I even have the patience for it?
• How do I build something when there’s so much I don’t know?

It felt like everything was spinning. The gap between knowing and not knowing felt like failure.

Until a voice inside me cut through the noise:

“This is not new to you. Remember all you have achieved so far.”

What We Forget in the Fog of Uncertainty

The next 30 minutes were different.

I sat there, reminding myself of all the times I had figured things out—when I didn’t have the experience, the knowledge, or the step-by-step plan, yet I still made it work.

• Every project I’ve taken on where I had no clue what I was doing, yet I excelled.
• Every leadership challenge I faced where I had to trust my instincts.
• My family—how I had no roadmap for fatherhood, yet here I am, a dad my kids say they are proud of.

That space between knowing and not knowing? It’s real. It’s uncomfortable. And it can be destabilising when your identity is tied to having the answers.

We don’t talk about this enough. It’s so easy to project confidence externally while internally battling with the fear of being exposed as someone who doesn’t know.

But the truth is, not knowing isn’t failure—it’s growth in motion.

Navigating the Space Between

If you find yourself in that in-between place—where you know what you want but don’t yet know how to get there—here are a few reminders:

1. You’ve done hard things before. The proof is in your past. You’ve figured things out before, and you will again.
2. Doubt doesn’t mean stop. It just means you’re in unfamiliar territory. That’s where the best growth happens.
3. Not knowing isn’t a weakness. It’s an invitation to learn, adapt, and lean into the process.
4. You don’t have to know everything. You just have to know the next step. Take it, and the next will reveal itself.

Final Thought

The space between knowing and not knowing can feel like failure if you let it. But if you sit in it long enough, you’ll realise it’s actually where growth happens.

Don’t let doubt define the moment. Let your track record remind you of who you are and what you’re capable of.